Lori Ford started Lori Ford Custom Outdoor Gear in 1992 with a strong mission to deliver custom products to athletes and teams that are functional, durable and fashionable. Since 1992, Lori Ford has delivered custom products to hundreds of teams and thousands of individuals.
Nobody knows the needs of outdoor athletes better than Lori. A coach since 1985 and a mother of 3 NCAA Division 1 athletes and 1 Olympian, Lori knows first hand what it takes to make products for athletes optimized for all weather conditions. Tested and approved by many of Lori's children is a testament to the quality and durability of all Lori Ford products.
CEO // FOUNDER
A mother of 4, A coach of thousands. From the field, or the mountain directly into the R&D lab is a daily routine for Lori.
Trudy has been with Lori Ford for over a decade. Trudy brings a level of passion to Lori Ford Custom Outdoor Gear that is irreplaceable.
Who better to lead the innovation team at Lori Ford than Julia, 2014 Olympian? Nobody.